基于市场预测分析的我国煤炭整合营销战略研究  

Study on Integrated Marketing Strategy of China Coal based on Analysis of Market Prediction

作　　者：刘畅[1] 张婷婷[1] 

机构地区：[1]北京工业职业技术学院经济管理系,北京100042

出　　处：《煤炭经济研究》2014年第12期24-26,共3页Coal Economic Research

摘　　要：结合市场供求关系和产能过剩的局面,指出2015年煤炭市场仍将面临总体供求相对宽松的局面。我国煤炭企业面临的发展形势较为严峻,需要对营销战略进行调整。对2015年我国煤炭行业的发展趋势进行了预测,分析了在当前形势下将整合营销战略引入煤炭企业的必要性,最后对煤炭企业实施整合营销战略流程进行了设计。In combination with a market supply and demand relationship and overeapacity situation, the paper pointed out that the coal market in 2015 would still face a relevant easing supply and demand in general. China coal enterprises would face a serious development situation and should adjust the marketing strategy. The paper had a prediction on the development tenden- cy of China coal industry in 2015 and analyzed a necessity of the integrated marketing strategy applied to the coal enterprises under the present situation. Finally a design was conducted on the integrated marketing strategy procedure implemented by the coal enterprises.

关 键 词：市场预测 整合营销战略 煤炭企业 

分 类 号：F426.21[经济管理—产业经济]