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机构地区:[1]南京大学国家文化产业研究中心 [2]浙江省经济信息中心
出 处:《国际贸易问题》2015年第2期43-53,共11页Journal of International Trade
基 金:国家自然科学基金项目《演化经济地理视角下创意产业空间演化动力机制研究》(项目批准号:71373119);国家社科基金课题“我国文化产业向价值链高端攀升路径研究”(项目批准号:11CJY006)阶段性成果
摘 要:本文采用141个国家和地区1998-2011年音乐产品的贸易数据,运用非参数估计和静态面板回归模型对经济发展和文化多样性的关系进行实证检验。结果表明:两者存在"倒U"型关系,即收入水平较低国家的文化产品进口来源比较单一,随着经济发展水平的提高,文化产品进口多样性将增加。但超过32000美元这一门槛值后,进口来源会再度集中。主要原因在于文化产品的特殊性,其消费会经历体验阶段、学习和选择阶段、被动接受阶段。基于此,要扩大我国文化产品出口,首先应选择处于体验阶段以及学习和选择阶段的发展中国家和地区为目标,制定贸易鼓励政策,增强我国文化产品在此类国家的接受程度。This article tries to examine how the economic development af- fects cultural trade diversity. Based on the 1998-2011 import data of music products from 141 countries and regions, the paper uses both the nonparametric estimation and the static panel regression to solve this problem. The major findings are: the income level appears to have a non-linear impact on the diversification. When the income level is relatively low, an increase in income leads to a diversification of the varieties consumed. However, as the income level rises and passes a threshold value, there will be a reconcentration on a small number of partners. The consumption of the cultural goods will actually experience three stages: experiencing stage, learning and selecting stage and the stage of passive acceptance. According to the above conclusions, to expand the cultural exports, China should firstly focus on the exportation of cultural goods to the developing countries and regions which are in the stages of experiencing as well as learning and selecting. Also, China is supposed to try to gain the wide acceptance of these countries by tax incentives, export subsidies and other corresponding trade policies.
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