刍议微信在大学生人际传播中的应用  

Discussion on the Application of We Chat in University Students' Interpersonal Communication

作　　者：徐涵[1,2] 

机构地区：[1]河海大学公共管理学院,江苏南京210098 [2]重庆邮电大学传媒艺术学院,重庆400065

出　　处：《科教文汇》2015年第2期151-152,共2页Journal of Science and Education

摘　　要：本文通过对人际传播的认知,大学生在微信体验中的感悟,认为当代大学生的人际传播中,微信作为一种新媒体模式下的产物,其本身具有一对一的人际传播特性,也具有更为丰富的大众传播色彩,它使大学生增强了民主、平等、独立等现代伦理意识;丰富了大学生人际传播的内涵;同时也对大学生的人际传播发起了挑战,需要正确引导。By the cognition of interpersonal communication and university students＇ experience in WeChat use, this paper holds that in contemporary university students＇ interpersonal communi-cation, WeChat, as a product of the new media mode, itself has the feature of one-to-one interpersonal communication, as well as richer color of mass communication. WeChat makes university students enhance the modern ethics consciousness of democracy, equality and independence, and enriches the connotation of uni-versity students＇ interpersonal communication, but it also launch-es a challenge to university students＇ interpersonal communica-tion at the same time, so we must guide correctly.

关 键 词：人际传播 微信 大学生 

分 类 号：G642[文化科学—高等教育学]