媒体智囊团与医院宣传——基于南通市某医院的个案经验  

Media Think Tank and Hospital Propaganda:Based on the Experience of a Case Study from a Hospital of Nantong City

作　　者：林卉芬[1] 

机构地区：[1]南通市第三人民医院宣传科,江苏南通226006

出　　处：《中国社会医学杂志》2014年第6期382-384,共3页Chinese Journal of Social Medicine

摘　　要：阐述了医院媒体智囊团的定义与形成,结合医院媒体智囊团发挥的巨大作用,探讨如何在新形势下巧借媒体智囊团优化医院宣传工作,以推动医院更好更快地发展。Through elaborating the definition and formation of the hospital media think tanks, and combining the huge role played by our hospital media think tank, we explored how to use the media think tank to optimize the hospital propaganda work under the new situation, and to promote the development of the hospital better and faster.

关 键 词：医媒关系 智囊团 医院文化 

分 类 号：R193.2[医药卫生—卫生事业管理]