PDCA管理法在营销工作中的应用研究  

Study on the Application of PDCA Management Method in Marketing

作　　者：胡留洲[1] 

机构地区：[1]青岛酒店管理职业技术学院,青岛266100

出　　处：《价值工程》2014年第25期185-187,共3页Value Engineering

摘　　要：在营销工作中,经常会遇到诸如因质量问题导致的客户满意度下降等问题,针对这些问题,各公司都有不同的处理方法。纵观这些方法,以PDCA管理方法最为有效而可靠。PDCA管理法是质量管理的有效方法,当然也是企业进行营销工作改进时的有效工具。认真研究并执行PDCA管理法的循环工作过程对企业进行科学有效的营销决策十分必要。Problems such as the decrease in customers＇ satisfaction due to the quality problems often happen in the marketing and each company has different solutions. Among these methods, the PDCA management method is the most effective and reliable. PDCA management is an effective method of quality management and is also an effective tool for improving enterprise marketing. Seriously studying and implementing the recycling process of PDCA management method is necessary for the enterprises to carry out effective marketing decisions.

关 键 词：PDCA管理法 营销效果 平行四边形理论 锥形理论 

分 类 号：F253.3[经济管理—国民经济]