日本职业体育市场的公私治理研究  

Public and Private Treatment of Japanese Professional Sports Market

作　　者：吴新宇[1] 许晓峰[1] 兰健[1] 

机构地区：[1]河北联合大学体育部,河北唐山063009

出　　处：《体育成人教育学刊》2015年第1期18-21,95,共4页Journal of Sports Adult Education

基　　金：河北省社会科学基金项目(HB14TY021)

摘　　要：对日本职业体育市场的公私合作治理模式进行了分析,日本立足于东亚职业体育市场的公私合作治理发展战略,充分发挥了日本职业体育市场的竞争优势。同时日本职业体育的市场投资逐步下降,职业体育发展的公私合作治理模式正在面临严峻的挑战。With the research methods of literature study and case study,the paper researches the public and private treatment of the Japanese professional sports market.The public and private treatment strategy of the professional sports market embody the competitive advantage of the Japanese professional sports market.However,the decline of the investment in the Japanese professional sports market shows the challenges of the public and private treatment of the Japanese professional sport development.

关 键 词：职业体育 体育市场 公私治理 日本 

分 类 号：G80-05[文化科学—运动人体科学]