新维美德首年:开门红奠定可持续的未来——独家专访维美德中国区总裁聂安凯(Aki Niemi)  

The first year of new Valmet: Good beginning establishes a sustainable future——Exclusive interview with Aki Niemi, president of Valmet(China)

作　　者：杨晨鸣[1] 张乃麒 

机构地区：[1]《中华纸业》编辑部

出　　处：《中华纸业》2015年第1期54-58,共5页China Pulp & Paper Industry

摘　　要：放眼维美德在制浆造纸业200多年的经营发展历程,新维美德首年的＂旗开得胜＂可以说是意料之中。200多年来,维美德历经了多次的整合,公司的名字和品牌也不只一次的变化,但在市场中的竞争优势却一直持续和强化。因此,新维美德的＂开门红＂更多的是一种豪门底蕴的传承,而这份底蕴的积累来自于企业始终坚持的面向未来的可持续发展战略。＂当维美德这个响当当的名号1 5年后重归纸业时,所面对的已是一个全新的‘江湖’。＂一年前维美德从美卓集团拆分出来独立上市时,Viewing at a marketing and developmental history of Valmet in paper industry for more than 200 years, the victory in the opening year of new Valmet is in expectation. In more than 200 years, Valmet has experienced multiple integrations, its name and the brand changed rather more than one time, but the competitive advantage has been kept and strengthened in market. Therefore the good beginning of new Valmet is further a heritage of deposits in a powerful family, which derive from a sustainable strategy persisted continually by the enterprise toward the future.

关 键 词：美德 开门 可持续发展战略 制浆造纸业 总裁 中国 经营发展 竞争优势 

分 类 号：F416.83[经济管理—产业经济]