电信运营商终端销售运营管理能力提升研究  

Research on the Capability Improvement of Telecom Operators' Terminal Sales Management

作　　者：孙卫东 

机构地区：[1]中国移动通信集团山西有限公司,太原030032

出　　处：《现代电信科技》2014年第12期56-60,共5页Modern Science & Technology of Telecommunications

摘　　要：从终端销售系统运营支撑、库存管理、渠道管理、营销管理、售后服务五个方面提出了提升终端销售的措施,并重点对系统建设、渠道拓展、营销资源匹配等方面提出了具体的落地方案,以全面提升电信运营商终端销售的运营管理能力。This paper puts forward the promotion strategies of telecom operators from five aspects： oper-ational support, inventory control, terminals channel management, marketing management and after-sale service ability, and focuses on proposing specific and feasible measures on system construction, channel de-veloping, product selection, fusion marketing, process optimization, marketing activities, and so on, to com-prehensively enhance telecom operators＇ terminals marketing and operation management capability.

关 键 词：电信运营商终端策略 运营管理 

分 类 号：TN915.07[电子电信—通信与信息系统]