关于临沂义乌两地电子商务发展情况的考察报告  

An Investigation Report on the Development of E-commerce In Linyi and Yiwu Introduction

作　　者：杨小杰 张浩彬 

机构地区：[1]临沂商城管理委员会,山东临沂276000 [2]临沂市商贸物流研究院,山东临沂276000 [3]山东华派克物流有限公司,山东临沂276000

出　　处：《物流工程与管理》2015年第1期28-32,共5页Logistics Engineering and Management

摘　　要：文中通过对全国两大传统商贸市场临沂商城和义乌小商品城电子商务发展情况的实地调研考察,对两地电子商务发展的基本情况,特别是义乌电子商务的发展特点进行了深入和细致的研究,并进行了较为详尽的介绍和系统的分析。在此基础上,文中以义乌为对比对象,探讨性的分析了临沂发展电子商务的现实差距和不足,并结合以义乌为代表的先进电子商务发达城市发展经验,以及临沂商城发展实际和"实施商城国际化战略,建设国际商贸名城"的城市总体发展规划,针对性的提出了涉及临沂电子商务发展定位、发展规划和引导政策、人才培养、发展趋势、电商园区建设、电商产业链完善等六个方面的具体建议,以服务政府决策和行业参考。This paper is devoted to the investigation on the E- commerce development of the two major traditional business market in China,Yiwu and Linyi,especially gives an intensive study to the characteristics of the development of Yiwu E- commerce. On this basis this paper takes Yiwu as the comparison object,analyzes the gap between Yiwu and Linyi in the development of electronic commerce,combining with representative experience of Yiwu E- commerce and the strategy put forward by Linyi Commodity Market that ＂making Linyi a famous international trade city ＂. The author submits six specific recommendations such as orientation,development program,guide policy,cultivation of innovative talents,development tendency,e- commerce industrial park building and E- commerce industry chain optimization of the development of Linyi electronic commerce,which can serve as reference for the government and the same industry.

关 键 词：电子商务 电商政策 电商园区 电商培训 电商物流 电商规划 电商产业链 临沂商城 义乌小商品城 

分 类 号：F251[经济管理—国民经济]