主导零售商买方势力背景下的制造商技术创新决策  

Manufacturer's Technological Innovation Decision under Background of Buyer Power of Dominant Retailer

作　　者：李凯[1] 李伟[1] 

机构地区：[1]东北大学工商管理学院,沈阳110819

出　　处：《技术经济》2015年第2期21-26,共6页Journal of Technology Economics

基　　金：国家自然科学基金面上项目"消费者偏好背景下买方抗衡势力形成机制及其影响研究"(7117215);国家自然科学基金面上项目"抗衡势力背景下产业链纵向控制机理研究"(71472032)

摘　　要：针对零售市场中大型零售组织买方势力不断增强的现象,研究了制造商的技术创新决策。在由上游垄断制造商、下游主导零售商和边缘零售商组成的纵向市场结构下,构建了四阶段的技术创新决策模型,提炼了主导零售商的谈判势力特征和市场份额特征,给出了主导零售商买方势力背景下制造商的最优创新决策,分析了主导零售商的谈判势力和市场份额对制造商技术创新决策的影响。最后通过具体算例探讨了参数变化对主要结论的影响,并据此提出了促进企业技术创新的建议。Aiming at the increasing buyer power of lager retailer organization in retailer market,this paper studies the technological innovation decision of manufacturers.It constructs a decision model of technological innovation with four-stages game in the vertical market which consists of a monopolistic manufacture,a dominant retailer and fringe retailers.And it extracts the features of dominant retailer＇s market share and bargaining power,and gives the optimal technological innovation decision of manufacturer under the background of buyer power.Then it analyzes the impacts of market share and bargaining power of dominant retailer on manufacturer＇s technological innovation decision.Finally,it uses a numerical example to explore the impact of parameter variations on the main conclusions,and puts forward the recommendations to promote technological innovation.

关 键 词：买方势力 技术创新 谈判势力 市场份额 主导零售商 

分 类 号：F724.2[经济管理—产业经济]