基于群组AHP法的旅游房产购买行为影响因素分析——以合肥市为例  

Analysis of Influential Factors on Consumer Behavior in Tourist Real Estate Based on the Method of Group AHP

作　　者：汪磊[1] 徐荣[1] 

机构地区：[1]安徽工程大学管理工程学院,安徽芜湖241000

出　　处：《鸡西大学学报（综合版）》2015年第3期49-52,共4页JOurnal of Jixi University:comprehensive Edition

基　　金：安徽省教育厅人文社科重点资助项目(项目编号:SK2012A021)

摘　　要：了解影响旅游房产购买行为因素对制定合理的营销决策具有积极意义。试以相关文献为基础,结合实证调查找出影响旅游房产购买行为的五类因素:环境因素、项目因素、房屋因素、开发商因素和消费者因素;通过群组AHP建模,对各影响因素进行数据处理,得到影响消费者购买旅游房产行为的关键性因素并提出合理的对策与建议。Understanding the influential factors of consumer behavior in tourism real estate would have some positive impact on the marketing strategies .In this paper , based on the related literature and combined with the empirical survey .Factors influencing the consumer behavior in tourism real estate could be classified into five categories ：environment, project, housing, developer and consumer.With the Group AHP model, we found out the key factor affecting consumer behavior in tourist real estate and put for -ward some reasonable countermeasures and suggestions .

关 键 词：旅游房产 购买行为 影响因素 群组AHP 

分 类 号：F293.35[经济管理—国民经济]