迎接互联网金融的挑战与机遇  

Internet Marketing for Construction Machinery Industry

作　　者：刘志鹏[1] 

机构地区：[1]正略钧策管理咨询

出　　处：《今日工程机械》2015年第1期82-83,14,共2页Construction Machinery Today

摘　　要：互联网金融是指以依托于互联网工具,实现资金融通、支付和信息中介等业务的一种新兴金融。互联网金融不是互联网和金融业的简单结合,而是在实现安全、移动等网络技术水平上,被用户熟悉接受后,自然而然为适应新的需求而产生的金融新模式。The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.For construction machinery business,many manufacturers have realized that other than too much consumption input on exhibition a new way of thinking must predominate future marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer,such as branding and audience growth.

关 键 词：融资租赁公司 信息中介 风险控制 数据分析 融资租赁业务 坏账率 网络技术 企业合作 可交易证券 市场结构 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]