注意力经济背景下的微博营销  

Micro-blog Marketing in the Background of the Economics of Attention

作　　者：李剑[1] 

机构地区：[1]安徽商贸职业技术学院工商管理系,安徽芜湖241002

出　　处：《伊犁师范学院学报（社会科学版）》2014年第4期136-140,共5页Journal of Yili Normal University

摘　　要：注意力经济已经成为经济全球化过程中的显著特征,并且得到了学界的广泛认可。微博虽然是众多网络传媒工具中的后起之秀,但其暴风骤雨般的发展势头不容小觑。详尽解析了注意力经济和微博的概念及核心特征,确定了二者在营销层面的应用契合点。理论和实例并举,着重探讨务实可行的实施策略。The Economics of Attention （EOA for short） has been a marked characteristic in the process of economic globalization and also widely recognized by academic circle. Although micro-blog is a newcomer among lots of media tools in networks, its stormily sweeping momentum of development is too impressive to underestimate. This paper elaborates the conception and core characteristics of EOA as well as micro-blog before ascertain their conjunction points practicing in the marketing level. Based on that, it emphatically probes into the workable strategies of implementation with paying equal attention to theory and cases.

关 键 词：注意力经济 微博 营销 策略 

分 类 号：F490[经济管理—产业经济]