四川现代:发布“瑞越”轻卡,双品牌战略初见成效  

Sichuan Hyundai Motor Company Launch New Ruiyue Lightweight Truck

作　　者：于占波[1] 

机构地区：[1]《商用汽车》编辑部

出　　处：《商用汽车》2014年第23期32-33,共2页Commercial Vehicle

摘　　要：根据公司规划,四川现代不仅要引进现代品牌的商用车整车及发动机,同时要改进和提升南骏品牌的商用车,双品牌战略决定了四川现代未来一段时间的产品布局及推进节奏。Having launched County Bus and Trago heavy-duty truck,Sichuan Hyundai Motor Company officially launched its new generation Ruiyue lightweight truck at 2nd Guangzhou Commercial Vehicles Exhibition on Nov.20,2014.The market of this new model truck had not only marked a satisfied full stop for the business year of2014,but also showed that the company two-branding strategy had paid off finally.

关 键 词：商用车 产品布局 公司规划 汽车技术 乘用车 车架结构 瑞捷 越前 进气格栅 可靠性需求 

分 类 号：U469.2[机械工程—车辆工程]