新浪网重大突发事件专题的变化及原因探析  

Studying of the Changes and Causes about Sina Major Emergencies Topic

作　　者：王静雯[1] 房美丽[1] 

机构地区：[1]北京印刷学院新闻出版学院,北京102600

出　　处：《北京印刷学院学报》2015年第1期15-19,共5页Journal of Beijing Institute of Graphic Communication

摘　　要：新浪网在近15年来对重大突发事件的专题报道发生了显著变化。表现为:专题报道的信息日趋丰富多样;表达形式逐渐完善与多元;制作水平愈加专业与艺术;互动不断增强。其变化的原因在于网站良好的媒体报道理念与运作机制,广泛的信息合作与新技术应用,编辑人员素质得到提高,还有受众需求。The development and popularization of Muhimedia technology promotes the abundance and development of the network media. Sina in nearly 15 years on topics of major e- mergencies has undergone significant changes, Special reports information has become increasingly abundant and diverse; Ex- pression form has gotten diversity and perfect gradually; Production levels has become more professional and artistic; Interaetivity has been growing. The reason is that the site owns its good media coverage concept and operation mechanism, a wide range of information cooperation and new technology application, and the results of great importance to the quality of the editorial staff and audience needs.

关 键 词：网络新闻 新浪专题 重大议题 突发事件 

分 类 号：G20[文化科学—传播学]