旅游危机事件网络舆情的本体分析  

Analysis on Network Opinion Ontology of Tourism Crisis

作　　者：付业勤[1] 郑向敏[2] 雷春[3] 郑文标[4] 

机构地区：[1]海南师范大学地理与旅游学院,海口571158 [2]华侨大学旅游学院,福建泉州362021 [3]三亚学院旅业管理学院,海南三亚572000 [4]华侨大学华侨华人研究院,福建厦门361021

出　　处：《重庆理工大学学报（社会科学）》2015年第2期47-53,共7页Journal of Chongqing University of Technology（Social Science）

基　　金：海南省哲学社会科学规划课题"海南省旅游危机事件网络舆情研究:现状;问题与对策"(HNSK14-09);海南省高等学校科学研究项目"海南国际旅游岛建设中的旅游网络舆情管理研究--传播机理;监测体系与应对机制"(Hjsk2013-49);三亚市院地科技合作项目课题"旅游网络舆情热点事件管理研究--以海南三亚为例"(2013YD45);华侨大学哲学社会科学青年学者成长工程团队项目"海外华人网络舆情研究"(13SKGC-QT09);海南师范大学教授(博士)科研启动自助项目"我国出境旅游危机事件网络舆情的内容;现状与应对研究"(HSBS2014)

摘　　要：舆情本体是危机事件相关信息的网络文本内容,决定了网络舆情的热度和危害性。以湖南凤凰古城收费事件为例,甄选网络舆情本体的高频词汇,从词汇类目和演化阶段两个维度,对旅游危机事件网络舆情本体进行研究。研究发现:网络舆情受媒体议程设置影响,网民对事件的探讨基于媒体的报道内容,在了解事实的基础上进行个性化和深入的内容生产;"用脚投票""抵制"是网民表达不去旅游的意愿和负面情绪的最主要方式;网络舆情的发散追因现象明显,将旅游事件发展成社会事件,将事件的负面影响扩大到整个旅游地,将个别案例扩展到国家和社会的层面;网络舆情的群体极化和网络暴力现象明显,极端表现是层出不穷的语言暴力、人肉搜索、网络恶搞或造谣诽谤;应对网络舆情的冲击和影响,需要从提升网民和政府的媒介素养、加强媒体的职业道德和自律、重视网络舆情的反馈作用以及建构网络舆情监测与预警系统等方面着手。Network opinion ontology is the network text＇s content of crisis information,which determines the heat and harmfulness of network opinion. Taking charge policy of Phoenix ancient city as an example,this paper selected the high-frequency words of network opinion ontology,and researched on network opinion ontology of tourism crisis from two dimensions of words category and evolution stage.The study finds： firstly,network opinion is influenced significantly by the media agenda- setting. Internet users＇ discussion about the event is based on the content of media coverage. On the basis of the knowledge of the facts,Internet users have personalized and in-depth content production. Secondly,for expression of the idea of expressing that they do not want to travel there,＂vote with their feet＂,or＂boycott＂are the main ways that Internet users express negative emotions. Thirdly,the network opinion＇s phenomenon of considering other issues and questioning the fundamental reason is obvious.Through network opinion,tourism events are developed into social events,the negative impact of the event is expanded to the entire tourist destination,and the meaning of individual cases is extended to the level of country and society. Fourthly,the network opinion＇s phenomena of group polarization and network violence are also obvious. Extreme manifestation of group polarization is endless language violence,person pork searches,network spoof and network rumors and slander. Lastly,for dealing with the impact and influence of network opinion,some recommendations should be adopted including improving the media literacy of network users and government,strengthening media＇s professional ethics and self-discipline,emphasizing on the network opinion＇s feedback effect,and constructing the monitoring and pre-warning systems of network opinion.

关 键 词：旅游危机事件 舆情本体 词汇类目 演化阶段 

分 类 号：F590[经济管理—旅游管理]