西部旅游发展战略思考  

The Strategic Thinking of the Western Tourism Development

作　　者：陈绍友[1] 常娟[1] 

机构地区：[1]重庆师范大学经济与管理学院,重庆400047

出　　处：《重庆师范大学学报（哲学社会科学版）》2015年第1期102-107,共6页Journal of Chongqing Normal University Edition of Social Siences

基　　金：重庆市教委科技研究项目"渝东南地区旅游业与城镇化互动发展研究"(kj090816);国家社科基金项目"西部地区旅游资源开发与城镇化建设研究"(12XMZ054)

摘　　要：西部地区有极其丰富的旅游资源,西部旅游被寄予了厚望。然而,西部旅游发展总体水平较低,旅游品牌影响力不足,对外部客源的吸纳能力不够,内部发展差异大。这一方面是受到经济落后、内在客源不足、旅游发展观念滞后和摇摆等的内部制约,另一方面又面临着全国各地大力发展旅游业、传统旅游资源非优区因旅游资源创新而获得新的发展机会、旅游优先发展区拥有市场先机效应等外部压力。因此,西部旅游必须谋求创新的发展路径,当前应特别注意强化"系统经济"而非"规模经济"谋求发展突破,依托城镇发展旅游,实现旅游发展与城镇建设的良性互动。Having very rich tourism resources,developing tourism industry in the western of China had such great hope. However,the western tourism development is not satisfactory because many problems,such as the low of overall level,lack of tourism brand influence,the absorbing outside tourists＇ ability not enough,the big of internal development difference. There are two aspect reasons in inside and outside restricting the western tourism from rich tourism resources to the excellent tourism performance. The inside reasons are the western regional economy backward,internal tourists not enough,tourism developing concept lag and swing;the outside reasons are from the pressures of various regions developing tourism industry,the new development opportunities because innovating in traditional tourism resource optimal area,the market effect in tourism priority development area,and so on. Therefore,the development of western tourism must seek innovation path.We should pay special attention to strengthening three aspects path at present：（ 1） the development breakthroughs by ＂system economy＂rather than ＂scale economy＂;（ 2） developing tourism relying on city and interaction of tourism and urban development;（ 3） ＂adaptation- guide- innovation＂tourism market demand and so on.

关 键 词：西部旅游 深层拷问 现实路径 

分 类 号：F59[经济管理—旅游管理]