论新媒体环境下高校辅导员形象的拓展  

Expanding the Image of College Counselors in the New Media Environment

作　　者：卢宁[1] 

机构地区：[1]中国矿业大学信息与电气工程学院,江苏徐州221116

出　　处：《煤炭高等教育》2014年第6期65-68,共4页Meitan Higher Education

摘　　要：高校辅导员作为新媒体受众和大学生成长成才的教育者与管理者,无论是自身还是大学生都受到新媒体环境的极大影响,辅导员传统形象已无法满足辅导员自身在社会环境中互动和发展的本质需要。在新媒体环境下,高校辅导员应紧跟时代步伐,把辅导员形象的塑造与新媒体有机结合起来,从信息道德形象、信息意识形象、信息技能形象三方面整体上丰富自身的形象结构,进而促进工作的科学性、规范性和实效性。College counselors,the new media audience,as well as the educators and administrators of college students are impacted by the new media environment.Their traditional image cannot meet the requirement of a new social environment which needs much more interaction between college counselors and students.In the new media environment,college counselors should keep up the pace and combine their image building to the new media so as to enrich their image and contribute to making their work scientific and normatively effective from the perspectives of information moral image,information consciousness image and information skill image.

关 键 词：新媒体 高校辅导员 形象塑造 信息道德形象 信息意识形象 信息技能形象 

分 类 号：G641[文化科学—高等教育学]