APP时代学术期刊的发展策略  

Development strategies of academic journals in the era of APP

作　　者：钱筠[1] 

机构地区：[1]<华侨大学学报(自然科学版)>编辑部,福建泉州362021

出　　处：《编辑学报》2015年第1期71-74,共4页Acta Editologica

摘　　要：分析学术期刊APP的发展优势,阐述学术期刊APP的发展现状及特点。提出适合于学术期刊APP的发展策略:树立战略发展意识,重视内容与平台建设,增强APP交互性,提高APP用户黏性和活跃度,扩充盈利模式,重视版权建设。The advantages of academic journal APPs are analyzed,and the current status and characteristics of academic journal APPs are described. Finally, development strategies suitable for the academic journal APPs are put forward： improving the strategic development consciousness,paying attention to the content and platform construction, enhancing interaction among APPs,improving the APP-user stickiness and vitality,expanding the profit model,and emphasizing the copyright construction.

关 键 词：学术期刊 APP 数字化 发展策略 

分 类 号：G230.7[文化科学]