抓行业热点 创特色专栏 增强综合性期刊的竞争力——谈《中国实用内科杂志》的《规范抗栓专栏》的策划  

Pay attention to hotspots of related fields and establish new columns based on the characteristics of the journals themselves

作　　者：张建军[1] 任延刚[1] 

机构地区：[1]<中国实用内科杂志>编辑部,沈阳110001

出　　处：《编辑学报》2015年第1期83-84,共2页Acta Editologica

摘　　要：以《中国实用内科杂志》策划《规范抗栓专栏》为例,强调:科技期刊要关注行业内的热点问题,体现期刊的社会责任;结合期刊自身特点,创立新栏目,在提升期刊水平、吸引读者的同时,用学术带动营销,实现多方共赢。Taking the example of a special column designed by Chinese Journal of Practical Internal Medicine, this paper emphasizes that scientific journals should pay attention to the hotspots of related fields, show the social responsibilities of journals, and try to establish new columns based on the characteristics of the journals themselves. While improving the quality of the journals and attracting readers, we should also promote marketing of the journals by academic contents and try to obtain a win-win result between multiple parties.

关 键 词：科技期刊 期刊经营 营销策略 

分 类 号：G237.5[文化科学]