北京西城区老字号品牌在建设世界城市中的作用  

Functions of Time-honored Brands of Beijing Xicheng District in the Building of World City

作　　者：陈丽红[1] 

机构地区：[1]中共北京市委党史研究室

出　　处：《广西经济管理干部学院学报》2015年第1期66-73,共8页Journal of GuangXi Cadres College of Economic and Management

基　　金：北京市西城区社会科学联合会2013年重点项目"北京西城老字号谱系研究"专项资金支持

摘　　要：在北京建设世界城市过程中,城市文化软实力建设是一个不可缺少的重要方面。文章从世界城市指标体系解读入手,分析老字号的贡献指数;以西城区众多知名老字号为例,论证老字号品牌建设与塑造北京"世界城市"形象的关系;以问卷调查和统计分析的方法,分析西城区老字号品牌认知情况及品牌建设的优势和劣势,提出相应的策略分析。以期充分发挥西城区老字号的资源优势,加强西城区老字号的品牌建设,在推动北京建设世界城市的过程中发挥重要作用。In the process of Beijing building a world city, the construction of urban cultural soft power is an indis- pensable part. This paper analyzes the contribution index of time-honored shops from interpreting the World City In- dex System. Taking the numerous famous time-honored shops of Xicheng District as example, it demonstrates the rela- tionship between time-honored brand construction and Beijing building a ＇World City＇. By means of questionnaires and statistical analysis, it analyzes the awareness condition of time-honored brands of Xicheng District as well as the advantages and disadvantages of brand construction, and proposes corresponding strategies, attempting to give full play to the resource superiority of the time-honored shops of Xicheng District, strengthen their brand construction and make them play a vital role in promoting Beijing building a world city.

关 键 词：老字号 品牌 世界城市 北京 

分 类 号：F715[经济管理—产业经济] F279.23