人情与面子:乡土社会礼物交换的人类学解读——以鄂西南利川市龙山村为例  

Favor and Face:an Anthropological Interpretation of Gift Exchange in the Countryside——Taking Longshan Village as an Example

作　　者：陈代福[1] 

机构地区：[1]中南民族大学民族学与社会学学院,湖北武汉430074

出　　处：《广东技术师范学院学报》2015年第3期110-116,共7页Journal of Guangdong Polytechnic Normal University

摘　　要：礼物交换,是一个极为普通的"社会事实",普遍存在于中国乡土社会中。它既是一种经济现象,更是一种被赋予了深厚内涵的社会文化现象。在鄂西南农村地区,馈赠场合融入于人生仪礼、岁时节日以及日常生活中。村民在送礼和回礼过程中实现的是一种价值与资本,一方面体现的是互惠准则的普遍性,另一方面又深刻地体现出以"人情"与"面子"为策略的特殊交换标准。As a common social fact, gift exchange is not only an economic phenomenon, but also a social cul- tural phenomenon which is endowed with profound connotation. Based on the native exchange concept such as favor, the paper takes the gift exchange phenomenon in southwest rural areas of Hubei province as an investigation object, from the behavior of sending and returning gifts in daily life and festive etiquette among native people. The study also interprets the characteristics of gift exchange and the standard of behavior.

关 键 词：礼物交换 人情与面子 互惠 特殊主义 

分 类 号：C912.4[经济管理]