公共图书馆宣传推广策略研究  

Study on the Propaganda Strategies in Public Library

作　　者：徐志[1] 张勇[1] 

机构地区：[1]湖南图书馆,湖南长沙410011

出　　处：《山东图书馆学刊》2015年第1期46-49,共4页The Library Journal of Shandong

摘　　要：信息时代和全媒体时代的到来,使公共图书馆的生存环境发生了深刻的变化。公共图书馆应高度重视宣传推广工作,采取一系列行之有效的宣传推广策略,积极利用馆外资源和各种新媒体新技术手段,与社会各界建立良好互动,提高活动营销和推广水平,为图书馆的发展营造良好的外部环境。With the arrival of the informatio age and the media era,the survival environment public library has been deeply changed.Public library should pay more attention to propaganda,take a series of effective Propagan-da strategy,and actively use the outside resources and various new -media technologies,then the public library should establish a good interaction with all sectors of society,improve the level of marketing and Propaganda activities,to cre-ate a favorable external environment for the development of the library.

关 键 词：公共图书馆 宣传推广 策略 

分 类 号：G258.2[文化科学—图书馆学]