传统武术文化产业发展的SWOT分析和模式构建  

SWOT Analysis and Model Construction of Traditional Wushu Culture Industry Development

作　　者：唐云[1] 

机构地区：[1]黄河科技学院,河南郑州450063

出　　处：《搏击（武术科学）》2015年第2期40-43,共4页Wushu Science

摘　　要：文章通过对传统武术文化产业现实发展情况进行SWOT分析,分别指出其发展中的优势、劣势、机遇、挑战因素,并据此提出对其发展模式的构想,特别是在后奥运时代,中国传统武术作为世界武术的母体,将如何导向传统武术这个活化石方舟,提出传统武术文化产业发展的一些建议及应注意的问题。Based on the traditional Wushu culture industry development real situation SWOT analysis, the paper studies respectively on the development of traditional Wushu, and points out its advantages, disadvantages, opportunities and challenging factors, and then puts forward its development mode conception. Based on the traditional Wushu culture industry, the study puts forward some suggestions on the development of it and the problems should be paid attention to.

关 键 词：传统武术文化 传统武术文化产业 SWOT 分析 发展模式 

分 类 号：G85[文化科学—民族体育]