外交官微博的传播表征及效果分析  

Characteristics of Diplomat's Weibo and Its Effect Analysis

作　　者：赵鸿燕[1] 汪锴[1] 

机构地区：[1]对外经济贸易大学国际关系学院

出　　处：《公共外交季刊》2014年第2期82-88,128,共7页Public Diplomacy Quarterly

基　　金：国家社会科学基金项目<政治传播视域下中西微博运用对策>阶段性成果;项目批号:12CXW005

摘　　要：作为即时性、交互性的动态信息平台,微博日益受到各国外交机构的重视,微博外交不仅包含以机构形式出现的官方微博,也包含以个人形式出现的外交官微博.外交官微博主要呈现出信息的人性化与人情味、多话题互动性和高度选择性.进一步地,通过外交官微博传播动机和实际效果的对比,思考的未来发展图景.As an immediate, interactive and dynamic information platform, Weibo, microblog, has increasingly been given more attention by the diplomatic organizations of every country. Weibo diplomacy not only includes official accounts of organizations but also diplomats' personal Weibo accounts. The diplomats' Weibo is more human, more interactive and highly selective. By comparing the communication motivations and practical effects of diplomats' Weibo, this paper tries to outline the prospect of public diplomacy.

关 键 词：传播动机 外交官 效果分析 表征 信息平台 外交机构 机构形式 即时性 

分 类 号：G222.3[文化科学]