基于C4.5决策树的大学生笔记本电脑购买行为的数据挖掘  

Data Mining on College Students' Laptop Purchase Behavior Based on Decision Tree C4. 5

作　　者：毛乾任[1] 王朝斌[1] 

机构地区：[1]西华师范大学计算机学院,四川南充637000

出　　处：《重庆理工大学学报（自然科学）》2015年第2期76-81,共6页Journal of Chongqing University of Technology：Natural Science

基　　金：四川省教育厅项目(08ZA158)

摘　　要：以大学生笔记本电脑购买行为作为研究对象,由问卷调查得到数据,运用Tip DM数据挖掘工具,通过数据预处理和K-均值聚类,使用C4.5决策树对大学生消费者关于笔记本电脑的购买决策和购买行为进行特征规则提取,采用交叉分析方法进行详细的验证分析。为笔记本电脑经销商、生产商分析大学生消费群体的购买活动提供参考。Taking the purchase behavior of college students on laptop as the research subject, this paper collected relevant data from online questionnaires. Based on the TipDM data mining platform, this paper implemented the clustering analysis with the technology of K-means clustering. Using the C4.5 decision tree on laptop purchase decisions and buying behaviors, we extracted students＇ customer characteristic rules and purchase behavior in detail. Cross analysis method was used to make detailed analysis of the validation. This paper provides marketing reference resources of college students＇ purchase to the dealers, manufacturers of laptop.

关 键 词：笔记本电脑 购买行为 C4.5决策树 数据挖掘 

分 类 号：TP399[自动化与计算机技术—计算机应用技术]