传播史上的青铜时代:殷周青铜器的文化与政治传播功能考  

The Bronze Age in the history of communication:Bronze's function of political and cultural communication in Shang and Zhou Dynasties

作　　者：潘祥辉[1] 

机构地区：[1]华东师范大学传播学院

出　　处：《新闻与传播研究》2015年第2期53-70,127,共18页Journalism & Communication

摘　　要：与西方不同,中国青铜器主要是作为一种礼器出现的,并与古代的礼乐制度融为一体,发挥了重要的文化和政治功能,这也使之成为世界青铜时代的一朵奇葩。"信以受器,器以藏礼",青铜器在殷周时代既是沟通人与神的媒介,又是调整社会关系的重要象征物,更是政治治理的工具,还一度发挥着记功叙事的书写媒介功能。墨子将"书于竹帛"和"镂于金石"对举说明了中国青铜器的媒介属性。殷周青铜器在上古的文化与政治传播中发挥着重要作用。作为一种倚重于时间的媒介,青铜器形成了一个"媒介域":它既影响了中华礼乐文明的形成,更促进了中华文明的传承。发掘传播史上的青铜时代既具本土价值,也具世界意义。Unlike in the West,bronze in China was mainly a kind of sacrificial vessel and had important cultural and political functions in Chinese history.In the Yin and Zhou dynasties,bronze was not only the media through which people communicate with god,but also was an important symbol for adjusting social relations.As a tool for political governance,bronze was also once used as a written media.Mo-tse's putting 'written on bamboo and silk' on a par with 'engraved in metal and stone' fully shows the characteristics of bronze media in China.Bronze played an important role in cultural and political communication in ancient China.As a kind of 'depend on the time media',bronze not only influences the formation of the Chinese civilization,but also promotes its inheritance.Hence there is theoretical and practical significance in exploring the Bronze Age in communication history.

关 键 词：青铜器 媒介史 青铜时代 文化传播 政治传播 

分 类 号：G206[文化科学—传播学]