社会化媒介场域中的网络舆情信息生成与传播  

Procedure and Communication of Network Public Sentiment Information in the Field of Social Media

作　　者：刘轶[1] 

机构地区：[1]南京政治学院军事新闻传播系,江苏南京210003

出　　处：《情报科学》2015年第3期50-55,共6页Information Science

基　　金：国家社科基金重点项目(12ATQ005);国家社科基金一般项目(13BXW023)

摘　　要：社会化媒介通过网络将社会联结成或松散或紧密的关系,与传统媒介既有开放交集又有闭合回路,形成独特的媒介场域。自发、引导、自反、传导构成社会化媒介网络舆情信息生成属性,网络舆情信息在社会化媒介场域中,呈现二元交迭的动态传播模式、人际交往的链式传播模式、多中心影响与反馈模式。考察社会化媒介场域中的网络舆情信息生成与传播具有现实意义和时代特色。Through network our society is formulated into a complicated relation system, thus leading to aunique field of social media. Social media shares both open intersection points and closed loop circuitswith traditional media. The procedure of network public sentiment information through social media fea-tures in spontaneity, navigation, self-deny and communication. In the field of social media, network pub-lic sentiment appears in various propagation models, dynamic broadcasting, chain broadcasting, multicen-tric and feedback. It would be of great importance to analyze the procedure and communication of networkpublic sentiment information in the field of social media.

关 键 词：社会化媒介 网络舆情信息 生成类型 传播模式 

分 类 号：G206.3[文化科学—传播学]