流行服装色彩搭配的形象构建  

Popular clothing color with the image of construction

作　　者：葛蓓[1] 

机构地区：[1]郑州轻工业学院艺术设计学院,河南郑州450002

出　　处：《毛纺科技》2015年第3期49-52,共4页Wool Textile Journal

摘　　要：通过对各种服装色彩搭配的形象构建,揭示了服装色彩搭配是满足现代消费者感官需求的发展趋势,也是服装设计者在色彩搭配设计上体现在产品、广告、包装和卖现中,成为可以与市场营销要素统一运用的核心要素。为了达到沟通目的色彩形象的表现,将拥有共同特点的样式、面料、色彩等视觉要素经过整合塑造而成。提高流行服装色彩搭配的形象构建,可以引发和刺激消费者的消费欲望,达到服装品牌整体色彩形象的特有效果,从而提升服装品牌价值。Through the construction of a variety of clothing collocation of color image, revealing clothing color matching is to meet the development trend of modern consumer sensory needs, is also a clothing designer in color with the design embodied in products, advertising, packaging and selling now, become the core elements and marketing factors for system operation. In order to achieve the purpose of communication performance of color image, it is going to have a common characteristic style, fabric, color and other visual elements through the integration of sculpted. Improve the popular clothing color matching of image construction, can induce and stimulate consumer desire for consumption, special effects to achieve the overall color of clothing brand image, so as to enhance the brand value.

关 键 词：流行服装 色彩搭配 形象设计 

分 类 号：TS941.11[轻工技术与工程—服装设计与工程]