广东省农产品品牌建设现状及对策研究  

Current Situation of and Countermeasures for Agricultural Product Brand Building in Guangdong Province

作　　者：刘晓珂[1] 罗演[1] 郑业鲁[1] 黄红星[1] 

机构地区：[1]广东省农业科学院农业经济与农村发展研究所,广东广州510640

出　　处：《山东农业科学》2015年第2期139-142,共4页Shandong Agricultural Sciences

基　　金：广东省农村信息化建设专项资金项目(编号:201210113200508)

摘　　要：农产品品牌化是发展现代农业的必由之路。在深入推进农业现代化的发展形势下,本文以农产品品牌内涵为切入点,介绍了广东省农产品品牌发展现状及特色,指出品牌建设中存在的问题,并提出了加快品牌建设的对策建议,以期促进广东省农产品品牌的建设。Branding operation of agricultural products is the only way for the development of modem agri- culture. Under the new circumstances of promoting agricultural modernization, the current situation and char- acteristics of agricultural product brand building in Guangdong Province were summarized in this paper based on brand connotation. The development restriction was also highlighted, and some countermeasures were put forward to promote the development of agricultural product brand in Guangdong Province.

关 键 词：农产品 品牌建设 对策 广东 

分 类 号：S39[农业科学—农艺学]