大数据应用对现代信息化医院竞争力的影响  

Influence of Big Data Application on Competitiveness of Modern Information-based Hospitals

作　　者：王淑娟[1] 石晓宇[1] 

机构地区：[1]新乡医学院第一附属医院,河南省卫辉市453100

出　　处：《现代医院管理》2015年第1期68-71,共4页Modern Hospital Management

摘　　要：医院是一个产生海量数据的行业,大数据在医院的广泛应用,对于医院动态适应多变的市场环境、满足日趋个性化的病人需求、应对激烈的市场竞争都具有重要意义,大数据也将对医院战略决策、运营管理、市场营销、品牌管理、客户关系管理、服务创新等方面产生深刻影响。笔者在分析医院大数据的特点及其在医院的应用特性的基础上,研究了大数据应用技术对医院竞争力的影响,探讨了医院利用大数据相关技术提升医院竞争力的基本思路。Hospital is the industry producing mass data. The extensive application of big data in hospitals is significant for hospitals to adapt dynamically to the constantly changing market,meet increasingly personalized patients＇ needs and deal w ith fierce market competition. Big data w ill impact profoundly hospital strategic decision-making,operation management,marketing,brand management,customer relationship management and service innovation,etc. The authors of the paper analyze the characteristics of the big data in hospital,research the influence of big data application technology in aspect of hospital competitiveness based on the applying characteristics in hospitals,and discuss the basic train of thought on hospital promoting competitiveness w ith the relevant big data technology.

关 键 词：大数据 医院 竞争力 提升 

分 类 号：R197[医药卫生—卫生事业管理]