新型医院门户网站宣传功能的提升与建设  

Promotion and Construction of Propaganda Functions at Portal Website of New-type Hospitals

作　　者：杨杰[1] 赵立春[1] 梁健[1] 覃华芳[1] 

机构地区：[1]广西中医药大学附属瑞康医院,南宁市530011

出　　处：《现代医院管理》2015年第1期78-80,共3页Modern Hospital Management

摘　　要：新型医院门户网站的宗旨是用户体验至上,尽力为浏览者提供实用性强、浏览方便、视觉美观、互动灵活的综合性服务体验。而当前一些医院网站还处于简单进行医院形象展示的阶段,并不符合新兴网站的要求。笔者从医院网站存在的不足之处着手,提出了新型医院门户网站宣传功能提升与建设的思路和建议。The aim of new-type hospital portal website is the supremacy of users＇ experience,and to try to provide comprehensive service for the brow sers to experience practicality,convenience for skimming,elegant sight,flexibility and interaction. While at present,some hospital w ebsites remain in image display,w hich doesn＇t fit for the requirements of the emerging w ebsites. Starting from the shortcomings of hospital w ebsites,the authors put forw ard the train of thought and the suggestions on the promotion and construction of the propaganda functions at the new-type hospital portal w ebsites.

关 键 词：新型医院门户网站 宣传功能 提升 建设 

分 类 号：R197[医药卫生—卫生事业管理]