CUBS品牌战略的内外部环境因素分析  

Analysis on Internal And External Environmental Factors of CUBS Brand Strategy

作　　者：范宏伟[1] 刘晚玲[1] 罗微[1] 

机构地区：[1]中山大学教育学院体育系,广东广州510275

出　　处：《体育科技文献通报》2014年第9期22-24,共3页Bulletin of Sport Science & Technology

基　　金：中央高校基本科研业务费中山大学青年教师培育项目(基金编号:13wkpy23)

摘　　要：本文运用文献资料法和问卷调查法,基于战略管理的框架,对大学生篮球超级联赛所处的政治、经济、社会、文化等外部环境和竞赛体制、竞技水平、篮球产业、CUBA基础等内部影响因素进行分析,阐述背景、剖析问题,为大超联赛品牌战略的制定夯实基础。By methods of document material and questionnaire investigation,based on strategic management framework,this paper analyzes the external environment of political,economic,social,and cultural of the super league of university student basketball,and the internal factors of competition system,competitive level,basketball industry,CUBA foundation,describes the background and problems,increases foundation for brand strategy of the super league of university student basketball.

关 键 词：CUBS 品牌战略 环境 

分 类 号：G80[文化科学—运动人体科学]