基于互联价值网络模型的电视节目共赢机制研究  

Television Program Win-win Mechanism Research in the Scope of Inter Value Net Model

作　　者：沈学文[1] 

机构地区：[1]浙江传媒学院电子信息学院

出　　处：《浙江传媒学院学报》2015年第1期117-121,142,共5页Journal of Zhejiang University of Media & Communications

摘　　要：随着互联网信息技术的不断发展,价值活动由链式结构转向了网状结构。文章在提出互联价值网模型的基础上,对节目制作的互联价值网络模型进行了构建并分析,直观地体现了价值在网络结构中的流动和互联的作用,并基于互联价值网络,揭示电视节目合作共赢的结果,以期对相关方面的经营者带来一些新的启示。With the constant development of internet information technology,the structure of value activity form transforms from chain to net. Based on the description of inter value activity,the inter value activity net model is constructed and analyzed. The model shows the value flow process and the function of entity interaction in the value activity net,which can achieve win-win result. The model and the analysis based on the model can present some new idea on the research of the field.

关 键 词：互联价值网络模型 电视 节目 共赢机制 

分 类 号：G222[文化科学]