省域旅游资源竞争力的区际比较及开发类型研究  

Comparison of Regional Competitiveness in Tourism Resources within a Province and Their Development Models

作　　者：蔡伟[1] 孙萍[1] 董婷婷[1] 徐玲玲[1] 

机构地区：[1]扬州大学旅游烹饪学院,江苏扬州225127

出　　处：《四川旅游学院学报》2015年第2期51-55,72,共6页Journal of Sichuan Tourism University

基　　金：2014年度扬州大学大学生学术科技创新基金项目的研究成果

摘　　要：选取16种品牌旅游资源,按照各自特征将其分为综合、自然和人文三大类,以浙江省11个地级市为研究对象,通过政府网站和各地市旅游统计公报收集数据资料,再基于各市品牌旅游资源的绝对数量、相对人均密度和地均密度3个指标,运用位序得分法对浙江省的旅游资源竞争力进行评价分析,判断出浙江各市的旅游资源竞争力等级情况。之后根据资源竞争力效度模型,将浙江省域旅游资源划分为四大开发类型,并针对四种不同的类型制定出浙江各市相应的旅游发展战略。This paper groups the selected 16 kinds of brand tourism resources into comprehensive,natural and cultural categories,and analyzes the 11 municipalities in Zhejiang Province with statistics collected from gov-ernment websites and the tourism statistics bulletins.The competitiveness validities of their tourism resources are expounded employing three indicators （ quantity,density per person and density per city） and rank score method.According to the resources competitiveness validity model,the tourism resources of Zhejiang are divid-ed into four development types.Tourism development strategies are also suggested for the four types.

关 键 词：浙江省 旅游资源 竞争力效度 开发类型 

分 类 号：F592.7[经济管理—旅游管理]