TCL国际化10年甘苦路  

10 YEARS' INTERNALIZATION:TCL'S SMILE AND TEARS

作　　者：李薇 

出　　处：《IT经理世界》2015年第2期25-27,共3页

摘　　要：10年前,TCL开始了海外并购扩张路,历尽荆棘后终见阳光,李东生不后悔走过这条并购路。＂这次国际业务旅程,从美国到阿根廷、巴西再到中东迪拜,9天环绕地球一圈,视察我们的海外业务。跨国并购10年,我们经历了许多困难和挫折,但我们坚持下来了。＂In retrospect, I never regret for our strategy,' said Li Dongsheng, president of TCL Group, 'if I could go back to 10 years ago, I would still choose merging international companies, and I would do better.'Li can still remember people's astonishment at CCTV news broadcasting TCL's acquisition of Thomson's TV business. Then it was Alcatel's turn to become a part of TCL, which also threw a bomb in communications industry. Meanwhile, he would never forget the difficulties and bitternes TCL had experienced in the first two years after its ambitious acquisitions. The good news is that TCL achieved a great success after 10 years' tears and perspiration. Its sales revenue has increased from 28 billion yuan to 100 billion yuan, with profit from 570 million yuan to 4.2 billion yuan. Li gave a high appraisal to TCL's overseas business in Forum on 10 Years' Overseas Acquisition, 'Both revenue and profit numbers in 2014 are record highs in TCL's history. The largest contribution came from international business, which occupies 48% of all.

关 键 词：跨国并购 海外并购 TCL 销售收入 全球产业结构 汤姆逊 利润贡献 市场布局 投资并购 应用开发者 

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