日本职业足球联赛市场营销研究  

Study on Marketing Strategies of Japan Professional Football League

作　　者：郑骋[1] 

机构地区：[1]揭阳职业技术学院,广东揭阳522000

出　　处：《湖北体育科技》2015年第2期149-152,共4页Hubei Sports Science

摘　　要：日本足球在国内的推广与国际营销经验、国内政策和国家的理想抱负是紧密交织在一起的。正是因为它的多重角色和利益,日本足球并不是被动地服从全球化进程,相反就游戏规则、踢球风格、组织模式和市场机会而言,它形成了自己的特点,大部分与欧洲的经历形成鲜明对比。The domestic promotion of Japanese football and international marketing experience are closely related to each other, so as the domestic policy and national ambition. Attached to multiple roles and interests , Japan football does not passively yield to the globalization process. Instead, in terms of the rules, styles, organization mode and market opportunities, it has formed its own characteristics, with sharp contrast to most of European experience.

关 键 词：体育全球化 日本职业体育联赛 媒介战略 营销推广 

分 类 号：G80-05[文化科学—运动人体科学]