基于大型体育赛事影响力的经济形成与实现路径  

Formation and Implementation Path of Economy Influenced by Large-Scale Sports Event

作　　者：孔庆波[1] 熊禄全 

机构地区：[1]重庆文理学院体育学院,重庆402160

出　　处：《沈阳体育学院学报》2015年第1期40-44,共5页Journal of Shenyang Sport University

基　　金：2014年国家体育总局体育哲学社会科学研究项目<国内职业体育赛事服务产品消费研究>(2091SS14122);2012年重庆文理学院科学研究基金资助项目<体育赛事产品的消费与运营研究>(R2012TY07)

摘　　要：为探索大型体育赛事与影响力经济的关系,挖掘大型体育赛事影响力经济的形成要素与实现路径。运用文献资料、逻辑推理等研究方法,以大型体育赛事的商业化为研究对象,在阐述大型体育赛事汇聚影响力及其形成过程的基础上,对当前大型体育赛事所蕴含的影响力经济进行研究。结果显示:注意力拢收、影响力资源、赛事质量和电视传媒等是关系赛事影响力经济形成的主要因素,而以提升赛事受众价值为核心、以拓展赛事传播媒介为重点、以发展赛事中介机构为桥梁等则是促进大型体育赛事影响力经济实现的重要路径。In order to explore the relationship between large-scale sports events and their influence on economy and analyze the formation of economy and mine its implementation path for large-scale sports events, the authors take the commercial of large-scale sports events as the object of study, use literature, logical reasoning and other methods to do research on the influence economy which be contained by the large-scale sports events, based on the analysis of the influence and its form- ing process of the large-scale sports events. The results show that the main factors which can influence the formation of in- fluence economy for large-scale sports events should include collection of attention, resources of influence, quality of large- scale sports event and TV media. And the important paths that can promote the realization of influence economy for large- scale sports event should include enhancing the audience value as the core, expanding the media as the focus and making the development of intermediary as the bridge.

关 键 词：大型体育赛事 影响力 影响力经济 实现路径 

分 类 号：G80-052[文化科学—运动人体科学]