基于市民观展意愿的节假日会展经济发展研究——以上海市为例  

作　　者：孙艳[1] 张漾 

机构地区：[1]上海第二工业大学国际交流学院,上海201209 [2]海勒展览展示(上海)有限公司,上海200093

出　　处：《企业经济》2015年第3期141-144,共4页Enterprise Economy

基　　金：上海市重点专业建设085项目“会展策划与管理建设”(批准号批准号:B50JW120006);上海第二工业大学旅游管理重点学科建设(批准号批准号:XXK2D1303)

摘　　要：当前，展会已成为区域经济产业链的节点和区域经济的巨大推力。越来越多的展会选择在节假日期间举办，以期实现展会经济的新发展。本文以上海市为例，通过对市民节假目的观展意愿调查，发现市民对展会的展前宣传、现场展示效果、产品组合等方面的满意度较低，这说明参展商的参展组织能力还较弱。为此，提出了相关展会经济发展的对策，即政府进一步完善休假制度，加强对民众休闲消费的引导；学习发达国家经验，提高参展商的参展内涵；推进会展公共服务平台建设，发展与会展配套的服务企业；大力推进网上会展业的发展，等等。Nowadays, the exhibition has become a huge thrust of regional economic industrial chain nodes and regional economy. More and more exhibitions choose to open on holidays to realize the new development of the exhibition economy. This paper takes Shanghai city as an example, through the survey of citizen willingness on public holidays, and finds out the lower satisfactions of the public propaganda, product display effect and product portfolio, which shows exhibitors＇ organizing abilities are weak. The writer also proposes related suggestions for the government and enterprises to effectively develop exhibition market in holidays： the government could further perfect holiday system, strengthen the guidance of public leisure consumption; learn the experience of developed countries to improve the connotation of exhibitions; push the construction of public service platform and support services; vigorously promote the development of the exhibition ＆ convention industry in the Internet.

关 键 词：节假日 观展满意度 展会经济 

分 类 号：F019[经济管理—政治经济学]