“元素化”形态符号的象征性在香水网站体验设计中的应用  

THE APPLICATION OF SYMBOLIZATION OF ELEMENTS REFINED FORM SYMBOLS IN EXPERIENCE DESIGN OF FRAGRANCE WEBSITE

作　　者：屠希丹 

机构地区：[1]上海大学美术学院

出　　处：《设计》2015年第3期114-117,共4页Design

摘　　要：为了在香水产品网站的设计中弥补传统香水瓶设计对"元素化"形态符号象征性多样性应用的不足,以及创造良好的用户参与性体验。基于"元素化"形态符号、模块化设计与体验设计的基本理论及特征,列举并分析了"元素化"形态符号的能指与所指多样性在香水瓶设计中的应用及模块化设计方法的用户体验。总结出香水瓶设计中所应用的"元素化"形态符号的能指与所指多样性特征与模块化设计方法带给用户的差异性体验具有契合点。这一契合点可应用在香水产品网站中用户对于所选择的香水对应的香水分装瓶DIY体验设计中,丰富用户对于香水产品的认知,提升香水网站的用户体验。The article aims to cover the shor tage of the application of diversit y of symbolization of the form symbols which elements are refined in traditional design of perfume bottles and to create an excellent participation experience for the fragrance website users during the design of fragrance website. It enumerates and analyzes the application of the diversity of signifier and signifies of the elements refined form symbols in design of perfume bottles, and the user experience of modular design method based on the theory and characters of the elements refined form symbols, the modular design and the experience design. Finally, it concludes that tether is an integrated point between the application of the diversity of signifier and signifies of the elements refined form symbols in perfume bottles design and the diverse user experience of modular design method, which can be used in the perfume bottles DIY experience design which perfume that users chose to buy online in a fragrance website to enrich the cognition of fragrance products for users, and to improve the user experience of the fragrance website.

关 键 词：“元素化”的形态符号 能指与所指的多样性 模块化设计 体验设计 香水产品网站 

分 类 号：TB472[一般工业技术—工业设计]