我国体育服装代工制造企业的升级困境及对策  

China sports clothing OEM manufactured enterprise upgrading difficulty and countermeasure

作　　者：张月月[1] 

机构地区：[1]浙江财经大学东方学院,浙江海宁314408

出　　处：《特区经济》2015年第2期113-115,共3页Special Zone Economy

基　　金：浙江省人力资源和社会保障科学研究课题(R2014R035);教育部新世纪优秀人才支持计划项目(NCET-11-1078);浙江省重点软科学研究计划项目(2013C25059);浙江省哲学社会科学规划"之江青年课题"(13ZJQN006YB);浙江省自然科学基金项目(Y14G030016)

摘　　要：现阶段,我国体育服装代工制造企业所处的市场环境不容乐观,存在利润率低、抗风险能力弱和订单外流等问题,转型升级成为体育服装代工制造企业谋求长远发展的出路。但是我国体育服装代工企业在转型过程中面临专有知识不足、销售渠道匮乏、融资渠道受限、管理水平低下和权力关系不对称等五个困境。针对这些困境,本文从企业、行业协会和政府层面提出了几点对策建议。At present, the market condition of Chinese sports apparel OEM manufacturing enterprise is not optimistic. The OEMs are facing lots of problems,such as low profit margins, weak anti-risk capability and order outflow and so on, push the OEMs to upgrade.But the OEMs are suffering the shortage of proprietary knowledge in the process of transformation, the lack of sales channels, limited financing channels, low management level, and the asymmetric power relations. For solving these difficulties, this article puts forward several countermeasures and suggestions from the enterprise, industry associations and government level.

关 键 词：体育服装 代工企业 升级 困境 

分 类 号：F426.86[经济管理—产业经济]