论附赠式有奖销售的法律规制  

On premium sales legal regulation

作　　者：黄洁[1] 

机构地区：[1]厦门大学嘉庚学院,福建漳州363123

出　　处：《特区经济》2015年第2期140-142,共3页Special Zone Economy

摘　　要：附赠式有奖销售是一种常见的营销手段,对市场的繁荣和发展起到一定的积极作用,但我国相关立法对附赠式有奖销售规制过于简单,无法解决此种营销手段所带来的消极作用。因此需要对附赠式有奖销售进行界定,以此区别于商业贿赂、搭售等违法行为;并对赠品的价值、总量以及赠品种类作出限定,以维护公平的市场竞争秩序,保障市场经济健康发展。Premium sale is a common marketing strategy, which has played a certain positive role on the prosperity and development of the market. However, premium sale is just a two-edged sword： its negative consequences cannot be settled by the relevant legislation in our country on the premium sales regulation. Therefore, we need to define the premium sales, to distinguish them from commercial bribery and tying. At the same time, we need to restrict the value of gifts, the total amount of gifts, and the gifts category, in order to ensure the fair market competition order.

关 键 词：附赠式有奖销售 商业贿赂 搭售 

分 类 号：D922.294[政治法律—经济法学] D923.8[政治法律—法学]