英语广告与汉语广告中的文化差异（英文）  

Cultural Differences between Chinese and English Advertising Languages

作　　者：马春花[1] 

机构地区：[1]长江大学,湖北荆州434025

出　　处：《语文学刊（外语教育与教学）》2015年第2期11-13,共3页Journal of Language and Literature

摘　　要：广告与文化息息相关,一个国家的广告基本反映了该国人民的文化水平和价值观念。本文将对广告语中体现的民族文化差异作比较和分析,旨在从广告语中读出不同的文化内涵。Advertisement is closely related to culture and it can reflect its people＇ s cultural levels and ideas of val- ue. This article analyzes the cultural differences in the languages between Chinese and English advertisements with the purpose of understanding the different culture connotation in them.

关 键 词：广告 文化差异 语言 

分 类 号：H313[语言文字—英语]