江苏省发展国际医疗旅游服务业SWOT分析  

SWOT Analysis On The Development Of International Medical Tourism Service Industry In Jiangsu Province

作　　者：王星丽[1] 

机构地区：[1]中国药科大学国际医药商学院,江苏南京211198

出　　处：《江苏商论》2015年第2期38-41,共4页Jiangsu Commercial Forum

摘　　要：随着人们对健康的不断关注,医疗旅游服务业正在全球范围内崛起,同时也成为很多国家和地区开展服务贸易和实现产业转型的重要方式。尽管我国医疗旅游的发展尚处在起步阶段,但由于拥有丰富的医疗旅游资源,江苏省发展医疗旅游服务业有着巨大的潜力。本文运用SWOT分析方法,对江苏发展国际医疗旅游的优势、劣势、机会和威胁四个方面进行研究,并根据分析结果提出了江苏省发展医疗旅游服务业应采取的对策。As a kind of health-care concept, medical tourism service industry is quietly rising on a global scale. The development of medical tourism is an important method for promoting international service trade and realizing Industrial Transformation. Although in China medical tourism services are still in its infancy, there is a huge potential to develop medical tourism service industry in Jiangsu Province because of its abundant medical tourism resources. Some countermeasures and proposal are put forward after working through an analysis of the strength, weakness, opportunity and threat of medical tourism development in Jiangsu Province.

关 键 词：医疗旅游服务 目的国 SWOT分析 旅游资源 江苏省 

分 类 号：F752.8[经济管理—国际贸易]