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机构地区:[1]华南师范大学旅游管理学院,广东广州510631
出 处:《旅游论坛》2015年第1期24-30,共7页Tourism Forum
基 金:广东省自然科学基金项目(10451063101006300)
摘 要:国外节庆活动对节庆的文化价值和意蕴研究挖掘较为充分,相比之下,国内节庆多以政府主导和经济导向为主,通过对美国火人节这一典型案例的研究,向人们展示火人节是如何在全球化盛行的今天,用现代社会的理念对节日的内涵和价值进行发掘的。研究认为,火人节的主要文化意蕴有:释放个人情感,营造自由平等氛围;建立临时性的社区实验,创造邻里关系;摒弃市场规范,以馈赠的方式回归生活本质;不留痕迹,绿色环保贯彻始终;与个人情感体验结合度高,群众自发性参与。这为相对缺乏个性、创意和体验的我国节庆的发展提供了精神需求与物质需求相结合、融入社区文化及节庆文化内涵的挖掘等方面的价值启示。More attention on cultural values and implications is paid to festivals abroad. Compared with that, domestic festivals are mainly government-oriented and economic-oriented. Based on the case study of the Burning Man Festival, this paper tries to explore the underlying meanings and values by the conception of modern society. The following points are found= Release personal feelings, creating free and equal atmosphere; Establish the temporary community experiment, construct new neighborhood rela- tionship; Abandon the market norms, return to the nature of life by gift-giving; Green and eco-friendly; High involved with indi- vidual emotions and spontaneous participation. All these provide valuable enlightenment for the domestic festivals , featured with lack of individuality, creativity and experiences, and the suggestions as the combination of spiritual needs and material needs, melted with the community culture and mining the culture connotation.
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