大学生网络舆情传播特点研究  

Study on Transmission Characteristics of College Students' Network Public Opinion

作　　者：钱佳蓓[1] 邹胜男[1] 

机构地区：[1]江苏农牧科技职业学院,江苏泰州225300

出　　处：《常州信息职业技术学院学报》2015年第1期90-92,共3页Journal of Changzhou College of Information Technology

基　　金：2014年江苏省大学生创新项目(201412806008Y)

摘　　要：大学生网络舆情是指大学生通过互联网表达和传播的多种情绪、意愿、态度和意见交错的总和。大学生网络舆情具有自由性与情绪性、丰富性与多元性、交互性与可控性、突发性与偏差性等特点。根据这些特点,高校应完善大学生网络舆情引导的领导机制;提高大学生网络舆情引导技巧;加强大学生网络自律教育。College students＇ network public opinion means that students express thek emotions, willing, attitudes and advice through net- work. It has the characteristics of freedom and emotionality, richness and diversity, interaction and controllability, burstiness and deviation. According to these characteristics, colleges should improve the leadership mechanism, techniques for guiding college students＇ network public opinion, and strengthen college students network self-discipline education.

关 键 词：大学生 网络舆情 传播特点 

分 类 号：G641[文化科学—高等教育学]