基于营销角度的淮安农产品品牌建设的思考  

Reflection on the Construction of Agricultural Products Brand in Huai'an from the Perspective of Marketing

作　　者：宋丽华[1] 

机构地区：[1]江苏财经职业技术学院经济贸易学院,江苏淮安223001

出　　处：《江苏经贸职业技术学院学报》2015年第1期24-26,共3页Journal of Jiangsu Institute of Commerce

基　　金：江苏省教育厅高校哲学社会科学基金资助项目"欠发达地区‘追赶型经济’发展战略研究"(2012SJB790007)

摘　　要：淮安地区农产品品牌建设存在重申报轻培育、品牌发展不平衡、营销策划水平欠缺等问题。结合淮安市的具体情况,从包装策略、价格策略、宣传策略及渠道开拓等方面提出构建农产品品牌的对策。Some problems exist in the construction of agricultural products brand in Huai＇an,such as more emphasis on declaration rather than cultivation,imbalanced brand development and poor marketing planning level in brand construction. According to specific situation of agricultural products brand construction in Huai＇an,it makes proposals for the agricultural products brand construction from aspects including packaging strategy,price strategy,publicity strategy and channel development.

关 键 词：农产品 品牌建设 营销策略 

分 类 号：S-9[农业科学]