“自媒体”时代高校青年网络行为与引导策略研究  

"Self media" age young university network behavior and intervention strategies

作　　者：毛欣[1] 

机构地区：[1]徐州工程学院,江苏徐州221000

出　　处：《佳木斯职业学院学报》2014年第12期178-179,共2页Journal of Jiamusi Vocational Institute

摘　　要：随着互联网技术的发展,微博、掘客等自媒体的使用,改变了媒体的传播格局。"自媒体"时代的来临,使青年学子被其信息形态的多元化、发布平台个性化等特点吸引,成为"自媒体"的最多使用群体,如何将"自媒体"为我所用,提高思政教育的实效性,成为了思政教育者需要面对的问题,本文就是在此现实基础上,进行了问卷调查分析了高校青年网络行为,并提出了引导策略。With the development of internet technology, the use of media such as microblog, change the spread of the media landscape. Coming of the era of＂self media＂, make the youth students by their personalized characteristic such as pluralism, in the form of information release platform, become a ＂self media＂ most used group, how to use ＂self media＂, improve the ideological education of the effectiveness, became the problem ideological educators need to face, in the paper, young university network behavior is analyzed, and put forward the guiding strategy.

关 键 词：自媒体 网络行为 引导策略 

分 类 号：D432.62[政治法律—政治学]