山东省中小物流企业竞争力评价研究——基于层次分析法与模糊综合评判  

Competitiveness Evaluation of Shandong Small and Medium-sized Logistics Enterprises——Based on AHP and Fuzzy Comprehensive Evaluation

作　　者：姚兴华[1] 李秀荣[1] 高爱霞[1] 

机构地区：[1]山东财经大学东方学院,山东泰安271000

出　　处：《山东财经大学学报》2015年第2期96-104,共9页Journal of Shandong University of Finance and Economics

基　　金：山东省高等院校人文社科研究计划项目"山东省中小型物流企业竞争力提升对策研究--基于巴尼VRIO模型的视角"(J13WG84)

摘　　要：作为山东省物流产业的主体,近几年来,山东省中小物流企业取得了较快发展,但仍然存在"小、多、散、弱"等问题,严重影响了山东省物流业的整体发展。应用层次分析法与模糊数学理论建立中小物流企业竞争力评价的综合评价模型,实证分析发现人力资源、企业文化是影响案例企业竞争力提升的最大因素,其次是物流服务水平、物流信息技术水平、企业规模、社会协调能力等。依据该综合评价模型,建议山东省中小物流企业采取如下措施提高竞争力水平:通过企业联合、资源整合实现经营规模化;做好主营业务,树立品牌意识;提高物流信息技术水平;加大物流专业人才培养力度;加强企业文化建设。As the main body of the logistics industry,Shandong small and medium- sized logistics enterprises have been developing rapidly in recent years,but the existing problems of being ＂ small,excessive,scattered and weak＂ are seriously affecting the overall development of Shandong logistics industry. A comprehensive evaluation model for small and medium- sized logistics enterprise competitiveness is set up by using AHP and fuzzy mathematics theory and an empirical analysis is conducted which shows that the most important factors influencing the competitiveness promotion of the case enterprises are human resources and enterprise culture followed by logistics service level,information technology,enterprise scale and social coordination ability. Based on this comprehensive evaluation model,it is suggested that Shandong small and medium- sized logistics enterprises take the following measures to promote their competitiveness： achieve scale operation through joint enterprises and resource integration,do the main business well while establishing brand awareness,improve logistics information technology level,increase the intensity of professional logistics personnel training,and strengthen the construction of enterprise culture.

关 键 词：中小物流企业 竞争力评价 层次分析法 模糊综合评判 

分 类 号：F253[经济管理—国民经济]