基于语用经济价值的英语广告语言模因  

English Advertisement Language Meme based on the Pragmatics Economic Value

作　　者：杨金凤[1] 

机构地区：[1]贺州学院外国语学院,广西贺州542800

出　　处：《湖北函授大学学报》2015年第1期104-105,112,共3页

基　　金：广西教育厅科研课题"英汉公益广告对比研究"(项目编号:201106LX641)

摘　　要：从模因论角度看,语言本身就是一种模因。它可以在字、词、短语、句子、段落乃至篇章层面得到体现。广告语言模因是语言模因的典型体现。本文选取一些在加拿大收集的英语广告实例,从语用经济价值的角度分析英语广告语言中的频频出现使用语言模因的原因。得出广告语言中的语言模因是由于语用经济价值的驱使。From the viewpoint of meme,language itself is a kind of meme. It can be reflected in words,phrases,sentences,paragraphs and chapters. Advertising language meme typically reflects language meme. This paper selects some English advertisement cases collected from Canada and analyzes the reasons of using language meme frequently in advertising language based on the theory of pragmatics economic value. It reaches the conclusion that the use of language meme in advertising language is due to intervention of pragmatic economic value.

关 键 词：广告 语言模因 语用 经济价值 

分 类 号：G642[文化科学—高等教育学]